Consumer Alert Issued for Ready Flowers

Scores of complaints against an Australian online florist accused of ruining Valentine's Day surprises by failing to deliver has prompted co-ordinated action by fair trading bodies.

Ready Flowers, which started in Australia in 2005 but has rapidly expanded to 17 countries, promises same-day delivery if you order before 1pm. However, many of this week's Valentine's Day orders were delivered two days late or not at all.

The company was receiving so many complaints on its Facebook page that it briefly disabled it yesterday. Customers have said they were blocked from posting after leaving complaints.

NSW Fair Trading said it had received "a number of complaints" and had appointed a case officer to handle complaints relating to Ready Flowers. It is understood dedicated case officers are only appointed for more serious matters.

The company essentially operates like a call centre, forwarding orders on to around 2000 local florists depending on where the customer is from. 


Always buy from your true local florist to ensure the highest quality and the most reliable service.